Intensely rich with great luster. Because of the way we mill the pigment, it's not a flat, plastic like aqua. Series: 3 CI Number: NA CI Name: PW6, PG7, PB15:3 Pigment Name: Titanium White, Chlorinated Copper Phthalocyanine Lightfastness: ASTM I - Excellent Opacity: Opaque Grind: Very Fine